Freakonomics Radio Partners with YouTube for Podcasts

RADIO ONLINE | Tuesday, February 7, 2023

Freakonomics Radio

The Freakonomics Radio Network, home to the podcasts Freakonomics Radio, No Stupid Questions, People I (Mostly) Admire and Freakonomics, M.D., is teaming with YouTube to bring its network of shows to the platform. The Freakonomics Radio Network YouTube channel now includes all new podcast episodes each week, as well as hundreds of episodes from the network's archives. The network also plans to experiment with short-form video, animation and long-form video on the channel.

"YouTube is the biggest and best audience in the world for user-generated media," said Freakonomics Radio host and founder Stephen Dubner. "I can't wait to show them what we've been making."

"YouTube is one of the most popular platforms for podcasts," said YouTube Strategic Partner Manager Stephanie Chan. "With over 2 billion monthly logged-in users, YouTube can provide access to a vast global audience. We are very excited to partner with the Freakonomics team to expand the reach of their storytelling and look forward to deepening our relationship in the future."

With its arrival on YouTube, the Freakonomics Radio Network is utilizing the platform's accessibility technology, including real-time caption and translation tools. The network already provides transcripts for every episode of its shows.

"One of the challenges for podcasting has been discoverability, and Google and YouTube have been leaders in search for years now," said Network Executive Vice President and General Manager Neal Carruth. "We can't wait to see this strength in search help get our shows in front of new audiences."

You can subscribe to the channel, which is updated multiple times a week, at youtube.com/@freakonomics.