New York City Radio Completes Successful Campaign

RADIO ONLINE | Thursday, February 9, 2023

New York City Radio

The New York City Radio Committee, a joint partnership of all the major radio broadcasters in New York City, have announced the completion of a successful campaign promoting the power of radio. Using a "dating app" concept, the campaign focused on reaching advertising agencies and advertising executives. The multi-media campaign ran from mid-September to the end of November.

More than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press and signage at venues during Advertising Week in New York City. In total, the campaign garnered over 100 million digital impressions and nearly 6.5 million completed video views.

According to independent brand lift analysis by DYNATA, advertising professionals who saw or heard the campaign were 29% more likely to consider radio for their media campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. The messaging that resonated with respondents was the incredible reach radio offers, radio's connection to the communities they serve and how fast and easy it is to use radio for all branding needs.

Audacy New York Market President Chris Oliviero, who is also Chairman of the New York City Radio Committee stated, "The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make 'Fall in Love with Radio a success."

An important component of the campaign was the creation of a new website containing specific information about the New York City Radio market and stations participating in the campaign, which is open to all radio outlets in NYC that are licensed by the FCC. For more information about the campaign visit nycaudio.org.