Nielsen Ratings

November 2024 PPM

Nielsen Ratings

November 2024 Trends

Jackson MS

Report: Spotify Helps Radio Convert Shows to Podcasts

Spotify

According to the Hollywood Reporter, Spotify is targeting radio broadcasters with a product update that will make it easier to covert its shows into podcasts, while offering a new source of ad revenue on existing content. Spotify's "broadcast-to-podcast" technology is integrated into Megaphone, a podcast hosting platform that Spotify acquired in 2020.

Using Megaphone, publishers will be able to input the URL to a live stream of their broadcasted content and automatically have a podcast created from that programming. The "broadcast-to-podcast" service will identify ad marker locations, giving publishers the opportunity to remove ads that originally aired on the live version of the program and dynamically insert spots in their place, resulting in more revenue.

Read the entire article here.

Latest Radio Stories

Former Hawaii Public Radio Exec Jose A. Fajardo Dies

Jose A. Fajardo

Jose A. Fajardo, an influential figure in public media, has passed away at age 61 due to complications from ALS, at his home in Honolulu. Fajardo, who served as the President and General Manager of Hawaii Public Radio (HPR) from 2016 to earlier this More

Howard Eskin Exits Audacy's SportsRadio 94WIP Philly

Howard Eskin

Veteran sports radio personality Howard Eskin is parting ways with SportsRadio 94WIP in Philadelphia after a notable 38-year tenure. Eskin, a pioneering voice, was instrumental in steering WIP into its current Sports/Talk format when he first graced More

Morning Changes at Townsquare Media in Utica-Rome

Dave Wheeler and Rachel Davis

Townsquare Media is making a series of changes to the morning shows at AC WLZW (Lite 98.7) and Country WFRG-FM (Big Frog 104.3) in Utica, NY. Dave Wheeler, who has been with Townsquare Utica since 2009 and has held several posts within the company, More

''Morning Bullpen'' Departs 100.3 The Bull in Houston

George Lindsey, Monica 'Mo' Lundsford and Erik

The "Morning Bullpen" at Audacy Country KILT-FM (100.3 The Bull) in Houston broadcast its final episode Friday, marking the end of its tenure at the station. The show's hosts, George Lindsey and Monica 'Mo' Lundsford, have been staples on the More

Dean & Rog Exit Mornings At KGLK (The Eagle) in Houston

Dean and Rog

Dean Myers and Roger Beaty, known on-air as "Dean & Rog," have concluded their 15-year tenure hosting the morning show at Radio One Houston's Classic Rock KGLK (107.5 & 106.9 The Eagle). Their departure was effective immediately after their final More

Dinahlynn Biggs Sells Radio Stations to iHeartRadio

Dinahlynn Biggs

Radio and music industry stalwart Dinahlynn Biggs, originally from Gary, IN, has announced a transaction involving her network of radio outlets. Biggs has sold her Indianapolis, Atlanta and Pasadena stations to broadcasting giant iHeartRadio. More

Return to Menu

Report: Spotify Helps Radio Convert Shows to Podcasts

Latest Radio Stories

Follow us on:

Copyright © 1989-2024 RADIO ONLINE ^®

Report: Spotify Helps Radio Convert Shows to Podcasts

Latest Radio Stories

Follow us on:

Copyright © 1989-2024 RADIO ONLINE ®

Copyright © 1989-2024 RADIO ONLINE ^®