Denver Sports Launches ''Be a Mentor, Be a Fan'' Campaign

RADIO ONLINE | Monday, May 15, 2023 | 11:38am CT

KKFN-FM/Denver

Bonneville/Denver launches "Be a Mentor, Be a Fan," a new campaign to help raise awareness on the importance of mentorship. Big Brothers Big Sisters of Colorado is partnering with Denver Sports on the campaign, working to encourage Denver sports fans to get involved as a mentor. The campaign will include a program on all Sports KKFN-FM (104,3 The Fan) featuring station personalities and special guests discussing their experiences with mentorship, Saturday mornings at 8:30am.

"Mentorship and sports go hand-in-hand. Every successful athlete has stories of the teachers, coaches, siblings and friends who helped mentor them along the way," said Bonneville Denver SVP/Market Manager Katie Reid. "Be a Mentor, Be a Fan provides an avenue for the Denver Sports audience to hear some of these incredible stories with the goal of creating a new generation of mentors making a difference in our community."

In addition to the weekly radio show, the campaign will include other promotional elements across Denver Sports' family of distribution channels.