Audacy Announces Launch of 99.7 The Wolf in Memphis

RADIO ONLINE | Friday, June 9, 2023

WLFP-FM (99.7 The Wolf) in Memphis

Audacy will launch of WLFP-FM (99.7 The Wolf) in Memphis, effective June 12 at 12pm CT. The station, previously heard on 94.1, will assume the former WMC-FM ((FM 100)'s 300,000-watt signal and be heard across the Mid-South. The launch is headlined by the addition of FM 100 morning show host Erin Austin as the new midday host. Austin will be heard weekdays from 10am-1pm CT.

The full on-air lineup is as follows: "Mo & StyckMan" (6-10am), Erin Austin (10am-1pm), "Katie & Company" (1-3pm), "Duane & Abby" (3-7pm) and "Rob & Holly" (7pm-12am).

On Saturdays, Audacy's "Top 20 Countdown with Rob & Holly" will continue to be heard from 8-10am and "Coop's Rocking Saturday Nights" will air from 7pm-12am. On Sundays, "90's Country with Heather" will be heard from 8-10am, with Brad Carson, Bru and Cindy D filling out the weekends.

"For the last decade, The Wolf has transformed into a local fan-favorite, delivering the very best of country for Memphians," said Audacy Memphis Senior Vice President and Market Manager Dan Barron. "We're delighted to increase the signal and reach of the station, bolster the on-air lineup and enhance the overall listening experience for Memphis' and now the greater Mid-South's country music fans."

Concurrent with the launch of 99.7 The Wolf, WMC-FM (FM 100) will be heard exclusively on the Audacy digital platform. A celebration show is planned for June 12 from 6am to 12pm CT featuring stories, music and interviews with current personalities Ryan Anderson and Erin Austin, Jill Bucco and Chris Michaels, as well as alums including Ron Olson, Karen Perrin, Steve Conley, Tom Prestigiacomo, Henry Nelson, Rob Grayson, Wendi Hayes, Michelle Lewis, Danger Boy and more. 94.1 The Wolf launched in September 2014.