Acast Brings Luminary Original Podcasts to Wider Audience

RADIO ONLINE | Thursday, September 7, 2023 | 3:37pm CT

Acast

Acast and Luminary ink a strategic partnership to broaden the reach of selected Luminary Original podcasts. Six shows -- including "Under the Skin with Russell Brand," "Joking Not Joking with Mo Amer and Azhar Usman" and "How I Masaba with Masaba Gupta" -- will be made available to listeners across all listening platforms via Acast. Acast will also serve as Luminary's monetization partner for these podcasts across all platforms.

Under the terms of the partnership, later this month Luminary will also utilize the Acast+ Access capability, which launched earlier this summer, to allow subscribers to access content on the listening app of their choice. With Acast+ Access, publishers and other companies, like Luminary, have the a centralized solution for all their podcasting and subscription-based needs -- allowing them to manage advertising, distribution and membership benefits in one single, easy-to-use platform.

The partnership will complement Luminary's subscription business model, as it makes use of Acast's advanced distribution and monetization technology to reach an even wider audience. Since launching in 2019, Luminary has established itself as a prominent player in the podcast industry, offering content accessible through its app or via Apple Podcasts Subscriptions.

Acast SVP Creator Network Veronika Taylor said, "Acast has consistently advocated for an open, barrier-less podcasting environment, and this partnership underscores our dedication to making exceptional audio content easily accessible to all and monetizable everywhere. Podcasting is not a one-size-fits-all environment, and Luminary's decision to leverage Acast's technology and expertise highlights our shared commitment to an innovative strategy which has listeners at its heart."

Luminary Chairman and co-founder Matt Sacks added, "Luminary was founded with a vision to produce high-quality shows that move listeners. Our partnership with Acast will allow us to highlight culture-defining content like star-studded interview shows Under the Skin with Russell Brand and Joking Not Joking with Mo Amer and Azhar Usman, while giving these artists -and their excellent work-the wider audience they so deserve."