Marketron Promotes Jimshade Chaudhari to CEO

RADIO ONLINE | Monday, January 15, 2024 | 10:21pm CT

Jimshade Chaudhari

Marketron appoints Jimshade Chaudhari as CEO and announces the acquisition of Marketron REV by Imagine Communications. Imagine and Marketron have signed a definitive agreement for Imagine to acquire Marketron REV broadcast sales and order management platform. REV integrates access to real-time inventory, ratings and dynamic pricing, allowing salespeople to deliver more revenue more effectively.

"With REV, our team built and delivered something unique and highly valuable for TV broadcasters looking to transform daily sales operations and to maximize revenue while preparing for a future of converged orders," said Marketron CEO Jimshade Chaudhari. "We leave REV in the highly experienced and capable hands of the team at Imagine. Meanwhile, Marketron will continue our commitment and focus on innovation and revenue-driving technology for radio broadcasters, which is where our roots are."

The acquisition of REV also coincides with transitions on the Marketron executive team. Jimshade Chaudhari, who has been the Senior Vice President of product at Marketron since 2019, will now serve as CEO of the company. Jim Howard, CEO for the past 5 years, will be returning to his role as Board Chair.

"We want to thank and congratulate Jim for leading Marketron to a return to rapid, consistent and profitable growth," said Diversis Capital Managing Director Kevin Ma.

Chaudhari brings with him extensive product experience to his new post, having successfully driven the strategy, roadmap, user experience and customer adoption across Marketron's portfolio of products for the past 5 years. Prior to joining Marketron he led product, marketing and business development organizations in competitive industries, including his role as Vice President of Product and Partnerships at Sling TV.

"Jimshade led the transformation of the product portfolio to an integrated broadcast and digital offering, enabling transformation of the radio industry into the next stage of its development. I can think of no one better than Jimshade to continue to lead Marketron forward," said Howard.

"I am honored to lead Marketron's talented team," added Chaudhari. "Together, we're committed to continue developing innovative products and services that will help our customers succeed in the ever-changing world of broadcast and media."