AdLarge Debuts the fwd. network, Partners with Consumable

RADIO ONLINE | Tuesday, February 27, 2024

the fwd. network

AdLarge is unveiling of its new female podcast network called the fwd. network. Poised to bring advertisers and female creators together, this network will provide access to female-centric digital content and audiences. The fwd. network plans to deliver content dedicated to championing the stories, perspectives and voices that have long been underrepresented in the world of audio and boasts a diverse range of shows curated with intention across a multitude of topics.

Complementing the launch, AdLarge announces a collaboration with Consumable, the an emerging audio technology platform, to expand the reach of audio advertising to female consumers through a top-tier audio supply, at scale. AdLarge and Consumable recognize the buying power and influence of women in marketing and together will provide advertisers the opportunity to engage with the largest female-led and female-targeted content and audience in the marketplace.

Through this emerging audio supply, advertisers will have access to female audiences in uncluttered environments and the ability to reach them quickly. AdLarge says this isn't just a partnership, this is the collaborative and innovative future of the industry, offering advertisers the keys to unlocking unparalleled success in the ever-evolving world of podcast advertising.

AdLarge CEO Cathy Csukas said, "We are elated to announce our fwd. Network and our Consumable partnership today! Our focus has been and continues to be to serve female podcasters and their listeners by helping them build sustainable businesses while amplifying their voices and communities. This collaborative venture promises an optimal experience brimming with innovation and opportunities, providing advertisers with unprecedented reach and the means to connect seamlessly with a broad audience of female consumers at scale."

"Our exclusive partnership with AdLarge marks a milestone in the evolution of audio advertising. We are confident in delivering a groundbreaking advertising solution to both brands and audiences. We are particularly excited about our initial focus on curating female-focused audiences and strengthening equality through expanded media inclusion that aligns with our commitment to diversity and empowerment," added Consumable CEO Mark Levin.