iHeartPodcasts, Hello Sunshine to Launch ''The Bright Side''
| RADIO ONLINE | Friday, March 8, 2024 | 4:22pm CT |
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 ''The Bright Side'' |
In celebration of International Women's Day, Hello Sunshine, a part of Candle Media and iHeartPodcasts have teamed to launch "The Bright Side" -- a new, female-led audio project meant to inspire listeners and add joy to their morning routines. Debuting March 25, "The Bright Side" is co-hosted by journalist, TV host and podcaster Danielle Robay and journalist, host and producer Simone Boyce who will deliver a daily morning show-style podcast.
This new format will bring provide a daily dose of entertainment, culture, wellness, fashion, books and more. Reese Witherspoon will serve as executive producer on the podcast alongside Maureen Polo and Natalie Tulloch for Hello Sunshine and Ali Perry and Conal Byrne for iHeartPodcasts.
"The Bright Side" is a funny, approachable and intimate forum that will tackle life with optimism. Committed to exploring the world through a female-centered lens, Robay and Boyce will share fresh, nuanced and playful perspectives on everything from pop culture to wellness, lifestyle and beyond. For 30 minutes each day, listeners will join the hosts as they share the bright side of life, alongside experts and celebrity guests.
"We have found that our audience makes it a point to seek out positivity in their personal and digital lives with 59% of female consumers agreeing that they want content that makes them feel joyful," said Hello Sunshine Head of Direct-to-Consumer Maureen Polo. "Podcasting offers a level of thoughtful engagement you can't really get in other media types, which is why it is such a perfect medium to launch 'The Bright Side.'"
"Hello Sunshine is the perfect partner for this ambitious project, given their incredible sense of cultural issues and trends, and their astute, highly engaged fanbase," added iHeartPodcasts Will Pearson. "Podcasting has managed to reinvent a few genres now - from fiction to sports to health and wellness - and we believe it can also innovate on this idea of a daily "morning show," a format that is prevalent in TV, but is still missing in the podcast medium."
"The Bright Side" will be distributed by iHeartPodcasts beginning March 25 on the iHeartRadio app and everywhere podcasts are heard.
