SoCast Introduces Reach Enterprise for Digital Ad Sales

RADIO ONLINE | Wednesday, March 13, 2024 | 6:22pm CT

SoCast

SoCast is bringing another digital innovation to radio across America with the launch of SoCast Reach Enterprise, a sales solution that connects digital ad sales with existing over-the-air ad sales. With digital ad sales now accounting for over 20% of radio's ad revenue, the Reach Enterprise solution was built to address and solve issues of attaining scale in digital revenue growth while integrating workflow across multiple departments.

The tools allow broadcasters to better control all aspects of digital sales operations from the proposal stage to fulfillment and delivery attribution. This new technology fits with SoCast's goal of being radio's "digital first' partner helping the medium to succeed with today's audience and advertisers.

SoCast Reach, the digital selling toolset, was built specifically for radio. It was created for long-time client Stingray, designed to support broadcasters that operate over 100 radio stations reaching listeners each week with multiple formats. Broadcasters that generate millions of dollars in digital ad sales can now manage the scaling of that digital business without disruption to campaigns, billing or operations.

Stingray's Ryan Shortt stated, "As Director of Digital Sales at Stingray, I can attest to the strength of our partnership with SoCast and the capabilities of SoCast Reach Enterprise. A standout moment in our collaboration was the rapid and seamless integration of SoCast's Delivery Reports at a critical juncture when our previous provider was ceasing operations. This swift action by SoCast was crucial, preventing any potential disruption for our sales team and advertisers."

"It's not just the product that impresses, but the team behind it," continued Shortt, "Their responsiveness, understanding of our needs, and ability to integrate complex systems quickly and efficiently. This partnership has laid a solid foundation for future successes in our digital sales, and I am confident that with SoCast, we are well-equipped to see significant results in the digital domain."

SoCast COO Sandy Hurst added, "Every broadcaster is at a different stage of digital transformation. Our goal is to always provide the radio industry, from the enterprise level to start-ups, with solutions to help with their digital revenue transformation, and we keep the strategy one step ahead so that the innovation is already in place when radio broadcasters need it."