ENCO, Benztown & CMN Team With vCreative for SPECai

RADIO ONLINE | Wednesday, April 10, 2024 | 6:17pm CT

SPECai

ENCO Systems, Benztown Compass Media Networks and vCreative have entered into a new partnership to bring SPECai, an AI spec ad service, to vCreative's customers by integrating SPECai into its suite of workflow platforms for broadcasters. For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time.

Account executives can now prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create spec spots to present to their clients. SPECai allows for the creation of spec commercials in seconds using AI right in front of clients. SPECai blends AI scripts and AI voices with Benztown music beds to easily create fully produced spec commercials in seconds.

vCreative CEO Mary DelGrande said, "AI is not just an add-on, but is becoming a core component that drives efficiency, creativity, and decision-making in all aspects of business. We recognized the need for a more robust AI tool in our suite of creative workflow products, so by integrating SPECai into our platforms, we are not just streamlining operations; we are reimagining what's possible for our clients. This partnership is a testament to our commitment to innovation that offers our users smarter, faster, and more intuitive tools that adapt to their evolving needs."

ENCO Systems President Ken Frommert noted, "AI development has accelerated at a swift pace since we first previewed SPECai late last year. We anticipate a strong adoption rate in the coming months as customers grow familiar with the technology. Partnering with forward-thinking companies like vCreative is an essential part of our business development strategy for SPECai, and we are thrilled to become a key contributor to the creative production process within vPPO and vProMedia. We share vCreative's philosophy of enabling more efficient workflows for customers, and we look forward to our collaborations moving forward."

ENCO, Benztown and Compass Media Networks will be giving SPECai demos at the 2024 NAB Show in Las Vegas at the ENCO booth, W1743 in the West Hall.