Jacobs Media to Present the Techsurvey 2024 Results

RADIO ONLINE | Friday, April 19, 2024

Jacobs Media

Jacobs Media will present its annual Techsurvey on Thursday, April 25th at 2pm ET. This year's study sees participation from 500 radio stations, yielding more than 31,000 surveys from core radio listeners. The 20th annual study is packed with data covering a variety of new topics -- along with all the familiar trending data on radio listener technology usage and behaviors including:

• The in-car rebound, who is working from home, and how are both listening environments impacting radio overall? Radio faces fierce competition in the car, and home radios continue to disappear. Has radio maintained its edge in key listening locations?

• What expectation do radio listeners have for engaging with their favorite radio personalities and hosts? What opportunities exist for on-air talent to build on radio's local advantage?

• Is Artificial Intelligence (AI) seen as exciting, worrisome, or both? How do radio listeners perceive AI's personal and societal impact? And what are their expectations about how this technology may or may not be used by radio?

• What can we learn about how and why listeners tune to their favorite radio stations? We'll look at radio's core strengths and examine the trends to see if there are any new vulnerabilities to address. Are personalities still overshadowing music on the hierarchy of why respondents listen to broadcast radio?