Cumulus Media Takes Rock Fans Backstage with Motley Crue
| RADIO ONLINE | Monday, April 29, 2024 |
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 ''Your Music Plus'' |
Cumulus Media launches the latest installment of its multi-part audio series, "Your Music Plus," featuring insights and personal stories from Rock band, Motley Crue, on the making of their new single, "Dogs of War," out now. The campaign will air on Cumulus Media's Rock stations across the U.S. over the next eight weeks. "Dogs of War" is the band's first single since 2019.
Cumulus Media VP of Music Partnerships Greg Frey said, "Motley Crue's new chapter with Big Machine Records is blasting off like a rocket, and Cumulus Media's Rock stations are along for the ride as we launch the next Your Music Plus campaign with their vicious new song, 'Dogs Of War.' We're thrilled to partner with the band and label to bring the Crue's new music to our audience, along with exclusive behind-the-scenes audio about the music, the band, and their very loud future."
Cumulus Media debuted the "Your Music Plus" (originally dubbed "Your Music First") campaign in February, 2023 to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song's personal meaning, the inspiration behind the music, and insights on their life and career.
