''Throwback 2K'' Announces ''Tay in May'' Promotion

RADIO ONLINE | Tuesday, April 30, 2024 | 10:21pm CT

''Throwback 2K''

Throwback Brands' weekend program "Throwback 2K," through its syndication partner Skyview Networks, is celebrating the entire month of May with an opportunity for affiliates to send a listener and their guest to see Taylor Swift's Eras Tour in Miami this October. This contest has winners every day as 31 total listeners across 70 markets will receive a copy of Swift's new album and a chance to be selected for the Eras Tour grand prize valued at $7,500.

"Taylor Swift has been the most powerful force in music since 2006, and having the chance to connect our listeners and stations with an opportunity like this is truly once-in-a-lifetime," said Throwback 2K host Chris Cruise. "It's the perfect 'love story' between music's biggest icon and the most fervent fans on the planet."

"Adding promotional components to our shows has been a part of what we do at Throwback since our inception," added Throwback Brands CEO Tony Lorino. "This allows our affiliates and their listeners a 360-degree experience that many wouldn't have access to on their own. It's important for us to add promotions and digital elements like this -- along with great on-air content -- to give the best possible experience to our affiliates."

In addition to daily contest code words, recorded promos and digital elements, participating stations will receive listener audio from daily winners and customized liners to enhance the listening experience and excitement on each station. The promotion runs every day in May, with the grand prize winner announced the first week of June from all entries received.