Wondery Launches Wondery Ad Analytics Ad Measurement Suite

RADIO ONLINE | Friday, May 10, 2024

Wondery

Wondery releases Wondery Ad Analytics, a new ad measurement suite to increase transparency, performance and measurement for podcast advertisers. This new product directly addresses requests from advertisers for the types of products and services they want. The measurement-as-a-service program gives advertising customers direct access to actionable campaign insights from trusted third-party providers.

Wondery Ad Analytics includes six measurement products, and over a dozen third-party vendors, supporting U.S. and non-U.S. locales, making it a comprehensive podcast ad measurement program for Brand Lift, Web Lift, Retail Traffic Lift, Offline Sales Lift, Brand Safety & Suitability, A/B experimentation and more.

Wondery Ad Analytics will also be working with Upwave on brand lift offerings, to create a direct data integration which allows measurement of baked-in and dynamic ads without the use of a pixel or URL pre-fix, making Wondery the first podcast publisher to ever measure baked in ads this way with Upwave.

"These innovations support the growing need for customers to prove their impact, performance, and return on advertising dollars spent," said Wondery Head of Ad Measurement Alyson Sprague. "Wondery is committed to improving data transparency, quality, and performance for advertisers through these first-to-market services, giving advertisers greater media planning controls, and has the potential to improve performance. The news of Wondery's alliance with Barometer and first-to-market ad analytics offerings demonstrates Wondery's commitment to serving its advertisers' custom needs."

For more information please visit wondery.com.