Despite Beryl's Impact, KYST/Houston Stays On the Air

RADIO ONLINE | Wednesday, July 10, 2024 | 8:29pm CT

KYST-AM/Houston

As it turns out, Radio.Cloud technology could be pivotal when going live during a hurricane. Radio's mission of serving the community, especially during times of crisis, was on full display in Houston this week after Hurricane Beryl. KYST (Patriot Talk 920) utilized Radio.Cloud's model of keeping all equipment at the transmitter site. In this case, it kept the station on the air during Hurricane Beryl.

"We just had a hurricane go straight through Houston. My family is actually still without power (it's over 90 degrees inside our house)," said Hispanic Broadcasting Owner Matt Velasquez. "Our office building is also still without power. I believe 1.3 million still don't have power here. However, we never lost power at the transmitter site, and we were one of two news/talk stations in Houston to never go off air. A big help to that is definitely Radio.Cloud being at the transmitter site."

"Our thoughts are with everyone affected in Houston and the surrounding communities," added Radio.Cloud account director Andrew Scaglione. "I'm glad that our approach of empowering stations to reduce their hardware footprint, while still having access to all content in a web browser and playout at the transmitter site, helped our client Matt and Patriot Talk 920 stay on air to serve their listeners in this time of need."