iHeartMedia Tampa Flips WBTP-FM to ''Rumba 95.7''

RADIO ONLINE | Thursday, July 18, 2024 | 11:20am CT

WBTP-FM (Rumba 95.7)/Tampa

iHeartMedia Tampa flips Urban WBTP-FM to Rumba 95.7, # 1 Para Hits Y Variedad. Beginning at noon on Thursday, the new format will air high energy contemporary top 40 hits from the most popular genres in Latin music, such as Reggaeton, Urban Pop, Bachata and Salsa from Latino artists including Bad Bunny, Feid, Karol G, Marc Anthony and more. The brand, established in 2015, was previously found at 106.5 FM.

Broadcasting from Anidjar & Levine Studios, Rumba 95.7 will play thousands of commercial free songs to kick off the launch. The on-air lineup will include "The Enrique Santos Show," Sarykarmen Rivera, Los Anormales, Rodolfo El Chamo and Laura Laserna with even more local personalities to be named soon.

"Rumba 95.7 will feature a special mix of music tailored specifically to the local Latino community in Tampa Bay," said iHeartLatino Senior VP of Programming P.J. Gonzalez. "We're also excited to have Enrique Santos hosting our morning show on a far superior signal, ensuring that his unique content reaches even more listeners."

"We are thrilled to expand coverage of Rumba 95.7 on a massive 100,000-Watt signal, in addition to being available across multiple platforms via the iHeartRadio app, dedicated to serving and celebrating the vibrant Latino community in Tampa Bay," added Division President Chris Soechtig. "This station will provide a platform for diverse voices, culture and music, and we are excited to foster stronger connections within our community."

"I'm thrilled to provide our listeners with our brand Rumba and to become the largest Spanish-language station with the strongest signal in all of Tampa Bay," said Program Director Super Martinez.