Nueva Network Partners with HLX Plus for CSR Initiatives

RADIO ONLINE | Thursday, August 15, 2024 | 4:35pm CT

Nueva Network

Nueva Network, a Spanish-language audio network in the U.S., has announced a partnership with HLX+, a national organization focused on sustainable programs for the Hispanic community. This collaboration designates HLX+ as Nueva Network's official Corporate Social Responsibility (CSR) partner. The partnership will launch during Hispanic Heritage Month with a major initiative aimed at supporting underserved communities along the Northeast Corridor.

The two organizations plan to distribute nearly $500,000 worth of home and personal care products, providing an average savings of $500 per household. The program is expected to expand nationwide in 2025, with additional efforts planned across various regions, including the Midwest, Southeast, Southwest, West Coast and Northwest.

Nueva Network CEO/CRO Jose M. Villafane commented, "We are excited to collaborate with HLX+ to support our communities in a meaningful way. This partnership aligns with our mission to enrich the lives of our audience through diverse and compelling content and marks a significant step in our ongoing commitment to social responsibility and community engagement."

HLX+ Founder and CEO Nancy Rosado Santiago expressed, "Partnering with Nueva Network allows us to share our stories with the dignity and respect our communities deserve. This collaboration enables us to celebrate our diversity and share stories of adversity, perseverance, and triumph while significantly expanding our reach and impact."

HLX+ has previously collaborated with companies like Procter & Gamble and Goya Foods, helping them connect with the Latino community by distributing essential products and leveraging a national volunteer network for outreach.

Nueva Network, which launched in March 2021, operates across 517 radio stations in 112 DMAs, reaching 97% of the U.S. Hispanic market.