High-Profile Cases Can Expand True Crime Podcast Audiences

RADIO ONLINE | Wednesday, September 4, 2024

Edison Research

True crime podcasts have become a cultural phenomenon around the U.S. From tales of unsolved mysteries to explorations of notorious cases, these podcasts have tapped into a fascination with crime and justice. Edison Research, with support from audiochuck, recently debuted the True Crime Consumer Report at Podcast Movement in Washington DC. This report offered fresh insights into the rapidly growing true crime genre, highlighting the listening habits and preferences.

An estimated 17% of the U.S. population age 13 and older has the following three attributes in common: they are consumers of true crime content from TV or movies, they listen to podcasts, but they don't listen to true crime podcasts. That means approximately 48 million people seem primed to grow this genre. Interestingly, 43% of these podcast listeners would consider doing so if a podcast covered high-profile cases. This statistic underscores the potential for growth within the genre, especially if creators focus on widely-recognized cases that capture public interest.

For those looking to uncover more about these findings, Edison Research Senior Director of Research, Gabriel Soto, and audiochuck Chief Operating Officer Bob Baird, will present in the True Crime Consumer Report webinar on September 12, at 2pm ET. This session will offer detailed insights and analysis on the current state and future of true crime podcasts, making it a must-attend for anyone interested in the genre.

Register for the True Crime Consumer Report webinar here.