Home Login RADIO ONLINE RSS Facebook
Advertisement

High-Profile Cases Can Expand True Crime Podcast Audiences


Edison Research
Edison Research

True crime podcasts have become a cultural phenomenon around the U.S. From tales of unsolved mysteries to explorations of notorious cases, these podcasts have tapped into a fascination with crime and justice. Edison Research, with support from audiochuck, recently debuted the True Crime Consumer Report at Podcast Movement in Washington DC. This report offered fresh insights into the rapidly growing true crime genre, highlighting the listening habits and preferences.

An estimated 17% of the U.S. population age 13 and older has the following three attributes in common: they are consumers of true crime content from TV or movies, they listen to podcasts, but they don't listen to true crime podcasts. That means approximately 48 million people seem primed to grow this genre. Interestingly, 43% of these podcast listeners would consider doing so if a podcast covered high-profile cases. This statistic underscores the potential for growth within the genre, especially if creators focus on widely-recognized cases that capture public interest.

For those looking to uncover more about these findings, Edison Research Senior Director of Research, Gabriel Soto, and audiochuck Chief Operating Officer Bob Baird, will present in the True Crime Consumer Report webinar on September 12, at 2pm ET. This session will offer detailed insights and analysis on the current state and future of true crime podcasts, making it a must-attend for anyone interested in the genre.

Register for the True Crime Consumer Report webinar here.

Advertisement

Latest Radio Stories

CMG Launches Relief Drive for Flood-Ravaged Hill Country
Cox Media Group
Cox Media Group
In response to the severe storms and flooding that swept through the Texas Hill Country last week, Cox Media Group San Antonio and Gunn Automotive Group have launched the "Help the Hill Country" relief drive to support affected families. Starting today and running through Saturday, July 12, members of More

NuVoodoo Study Reveals Radio Still Dominates In-Car
NuVoodoo Media Services
NuVoodoo Media Services
As fall ratings approach, NuVoodoo Media Services has released findings from its latest Ratings Prospects Study, revealing that while streaming platforms like Spotify continue to gain ground, traditional AM/FM radio still commands a leading position in the car. The study, which More

Leadership Change at Times-Shamrock as Loftus Retires
Diane Sutter
Diane Sutter
Times-Shamrock Communications is entering a new era of leadership following the retirement of CEO Jim Loftus, who steps down after 18 months in the role and a career spanning decades in Pennsylvania radio. The company has appointed board member Diane Sutter as Acting CEO and expanded the responsibilities of More
Advertisement

Study: Audio Ads Key to Reaching Passive Job Seekers
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study from Cumulus Media | Westwood One's Audio Active Group reveals that ad-supported audio -- particularly AM/FM radio and streaming -- is a powerful tool for reaching both active and passive job seekers, with important implications for recruitment advertisers. The national survey, conducted by More

Kevin Winter Heads to UoF for New Role at WRUF
Kevin Winter
Kevin Winter
Former ESPN Radio anchor and studio host Kevin Winter has found his next chapter following his departure from the network earlier this year. In a Facebook post, Winter revealed that he has accepted a position at the University of Florida, with his new role set to begin July 11. While the university has More

Ryan Ermanni Joins WJR-AM in Detroit as Afternoon Host
Ryan Ermanni
Ryan Ermanni
Longtime Detroit media personality Ryan Ermanni joins News/Talk WJR 760 AM as its new afternoon on-air host. Ermanni will be heard weekdays from 2-4pm, starting Monday. Well-known to local audiences from his two decades at WJBK (FOX 2 Detroit), where he co-hosted the station's late-morning talk show "The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement