USRN & Key Networks Form Joint Sales Venture: Key United

RADIO ONLINE | Tuesday, October 1, 2024 | 10:42am CT

Key United

United Stations Radio Networks (USRN) and Key Networks, have announced the unification of their sales forces into a joint venture called Key United. This strategic partnership unites the strengths of both companies, creating an enhanced sales organization with expanded reach and capabilities for the advertising market. The new, combined sales force will be led by Gemini XIII COO Charles Steinhauer and Key Networks' President of Sales Ron Russo.

Both Key Networks and United Stations will continue to produce, market and distribute audio programming independently to the radio and affiliate markets. Dennis Green and Stefan Jones will continue to oversee Key and USRN production affiliations and operations.

Sun & Fun and Key Networks CEO Rob Koblasz stated, "By bringing together two of the most experienced radio network sales teams, we are creating a stronger, more agile organization that is better positioned to serve our advertisers. Key United will deliver more creative solutions to our clients while maintaining the great service for which both companies are known."

Steinhauer added, "I'm very excited about the scale and product lineup of these two very complementary companies for the advertising market! Our clients have come to expect a high level of service with us, and now together we can bring even more opportunity to them. I look forward to working alongside Ron, Rob and Dennis in this new venture. "

The leadership teams from both companies will collaborate to ensure a smooth transition and seamless integration. The newly formed joint venture will begin operations immediately, with offices in New York City, Dallas, Los Angeles, Chicago, Orlando and key markets nationwide. For more information on Key United, visit key-united.com.