Former SummitMedia Executive Launches Sales Ranch

RADIO ONLINE | Tuesday, October 1, 2024

John Walker

John Walker, previously Chief Revenue Officer at SummitMedia, has unveiled his new venture, Sales Ranch, aimed at revitalizing revenue streams for broadcasters. This new revenue optimization firm is designed to help media companies accelerate their earnings through a blend of innovative technology and creative marketing strategies.

Drawing on over 25 years of industry experience, Walker is poised to tackle the challenges facing broadcasters today with solutions tailored specifically for media companies. "The broadcasting environment is increasingly competitive, and our goal at Sales Ranch is to arm media companies with the tools they need to thrive," said Walker, the newly appointed CEO of Sales Ranch.

Sales Ranch is set to offer a comprehensive suite of services that include fractional executive services, sales operations management, and creative graphic design solutions. Additionally, the firm will focus on lead generation and leveraging data-driven insights to propel sales and marketing efforts.

The array of services provided by Sales Ranch are crafted to ensure that media companies can achieve sustainable profitability while continuing to innovate in their approach to market challenges. With this launch, Sales Ranch is positioned as a pivotal player in transforming the way broadcasters approach revenue generation in a rapidly evolving industry landscape.