iHeartMedia Baton Rouge Debuts the New ''104-1 The Vibe''

RADIO ONLINE | Monday, October 14, 2024 | 3:14pm CT

KVDU (104-1 The Vibe) in Baton Rouge

iHeartMedia flips Adult Hits KVDU (104.1 The Spot) to the new "104-1 The Vibe," Baton Rouge's R&B and back-in-the-day jams, effective October 14. The new format will feature Baton Rouge's R&B and Back in the Day Jams, including songs from artists like Michael Jackson, Mary J Blige, Jodeci, Anita Baker and Usher. The station's weekday lineup includes syndicated personality Steve Harvey and the "Steve Harvey Morning Show."

104-1 The Vibe will also feature R&B icon Keith Sweat, host of the nighttime program "The Sweat Hotel." Plus, longtime personalities Bionce Foxx and newly named Program Director Miss Monique. The station will debut commercial free for three weeks at launch.

Louisiana-Arkansas markets Senior VP of Programming Bob Murphy said, "This is an exciting and long overdue opportunity for Baton Rouge listeners to wake up with the nationally successful Steve Harvey Morning Show and end their day with Sweat Hotel. Our Executive VP of Programming Angela Watson-Charles brings a wealth of incredible programming success to this launch and we're excited to bring the multi-talented Miss Monique to Baton Rouge as Program Director and PM drive host of 104-1 The Vibe."

Baton Rouge Market President Aimee Lavespere added, "The launch of 104-1 the Vibe addresses demand for these marquis talent in Baton Rouge. We are committed to expanding listener and advertiser options with meaningful and connected content across our six local iHeartMedia brands."