Candidates Eye Rogan's Podcast as Election Approaches
| RADIO ONLINE | Tuesday, October 15, 2024 |
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 Edison Research |
As the presidential race heats up, Vice President Kamala Harris and former President Donald Trump are looking to tap into the influential podcast audience by appearing on "The Joe Rogan Experience." According to Edison Podcast Metrics, Rogan's show holds the top spot among weekly podcast listeners aged 13 and older in the U.S., making it a top platform for candidates seeking to reach diverse voter groups.
Data from Edison Research highlights the demographics of Rogan's audience, which includes a mix of political affiliations and backgrounds. Key figures include:
- 80% Male
- 51% aged 18-34
- 35% identifying as Independent or "Something Else"
- 32% Republican
- 27% Democrat
- 21% Hispanic or Latino
With a balanced and diverse audience, "The Joe Rogan Experience" offers candidates a chance to connect with younger voters, independents and other key demographics critical in the upcoming election.
The race to secure a guest spot on the show underscores its growing impact on shaping political conversations in the U.S.
