Audacy Teams with Experian to Enhance Digital Advertising

RADIO ONLINE | Monday, October 21, 2024

Audacy

In a significant move to boost its digital platform, Audacy has announced a strategic partnership with Experian. This collaboration aims to refine the way Audacy targets advertisements and engages with listeners through enhanced data capabilities. By utilizing Experian's digital identity graph, it plans to deepen its understanding of listener preferences on its app and website.

This advanced insight will allow Audacy to tailor content more precisely and offer advertisers more effective targeting tools, promising to reach specific demographics with increased accuracy.

Further integrating Experian's expertise, Audacy will incorporate Experian Audiences into its platform, facilitating real-time audience building for advertisers based on robust data sets including listener demographics, shopping habits, and interests. This integration is expected to revolutionize advertising on Audacy's platforms by making it more personalized and relevant, thus significantly improving return on investment for marketers.

Audacy Chief Revenue Officer Brian Benedik said, "As we continue the re-imagination of Audacy, our investments in our digital audio product suite are essential. The creation of an Experian-powered Audacy identity graph is an important step in the process and allows us to create more value for both marketing partners and our listeners."

Experian Chief Business Officer Chris Feoo commented, "Historically, audio advertising lacked precise targeting capabilities, making it challenging for advertisers to reach specific audiences. By integrating our digital identity graph and syndicated audiences with Audacy's platform, we're transforming how advertisers connect with listeners. This collaboration enables more effective audience targeting and delivers personalized, impactful audio experiences across all channels."