Audacy Partners with NBC Sports for ''You Better You Bet''

RADIO ONLINE | Tuesday, December 17, 2024

''You Better You Bet''

Audacy inks a strategic partnership with NBC Sports to broadcast its sports betting show, "You Better You Bet," on the NBC Sports FAST channel. The partnership, effective today, will see the BetQL Network program, which stars Nick Kostos and Femi Abebefe, available in video format on weekdays from 6-7pm ET.

"You Better You Bet" holds the title as the number one sports betting live show and podcast in the U.S. This move to NBC Sports FAST Channel, available on Peacock and other major FAST channel distributors, marks a significant expansion of the show's accessibility and format.

BetQL Network Vice President Mitch Rosen emphasized the enhancement of the show's multi-platform presence through this partnership. "By leveraging the reach of NBC Sports and Peacock, we're complementing our already strong audio footprint and creating new opportunities to deliver premier sports betting content and 'wagertainment' nationwide," Rosen stated.

NBC Sports Digital and Emerging Business Senior Vice President Damon Phillips expressed enthusiasm about adding "You Better You Bet" to their programming. "This addition fortifies our expanding NBC Sports FAST Channel portfolio, providing our viewers with engaging sports betting entertainment and insight every weekday," Phillips noted.

Together, Kostos and Abebefe delve into the biggest matchups, track line movements, and analyze futures markets. They provide real-time updates on backdoor covers, bad beats and the intense emotional experiences tied to each wager, enhancing the viewer's engagement with the dynamic world of sports betting.