HMG Promotes Scott Herrold to Chief of Content

RADIO ONLINE | Thursday, March 20, 2025

Scott Herrold

Hope Media Group (HMG) promotes Scott Herrold to Chief of Content, a role that will expand his responsibilities across the organization's radio, streaming, and digital platforms. Herrold, who initially joined HMG as Chief of Programming in January 2023, will continue to oversee programming while also spearheading new content strategies.

Under Herrold's leadership, HMG aims to enhance its engagement with audiences through its primary radio brands, including heritage Contemporary Christian KSBJ in Houston, along with its two national networks, WayFM and Vida Unida. Herrold's new role will also encompass ministry initiatives such as "World's Biggest Small Group" and "God Listens: The Prayer App," which have become vital elements of HMG's content development.

Joe Paulo, CEO of Hope Media Group, expressed confidence in Herrold's capabilities, stating, "Scott understands the huge opportunity we have to create compelling content that transcends a singular platform. His leadership over all content is but another step forward for our ability to engage people to love Jesus, serve others, and spread Hope across our multiple brands."

Reflecting on his promotion, Herrold shared his vision for the future of HMG's content, saying, "At its heart, our mission is about building relationships. There are so many ways to redefine what community and connection look like today. As we move forward, we have endless opportunities to create content that engages and inspires people who appreciate Christian music & conversation."