Nueva Network Promotes Jose Mateo to President of Sales

RADIO ONLINE | Monday, March 24, 2025

Jose Mateo

Nueva Network, a Spanish-language audio network, elevates Jose Mateo (pictured) as President of Sales for Terrestrial Radio and Digital Media. Concurrently, industry veteran Jim Lyke joins as Senior Vice President of Sales and Business Development.

"The strength of Nueva Network is rooted in our exceptional sales team. Elevating Jose Mateo and bringing on board Jim Lyke underscores our commitment to lead and innovate within the audio and digital media space. Both Jose and Jim bring respected leadership and passion that will drive our radio network and digital revenue to new heights," said Jose M. Villafane, Founder and CEO of Nueva Network.

Mateo, who joined Nueva Network as Senior Vice President of Sales in November 2022, has been instrumental in driving the company's growth, including the launch of Nueva Plus. Prior to Nueva Network, Mateo served as Vice President of Network Sales at Entravision Communications.

Lyke brings a proven track record in strategic client partnerships and business development. He previously served as Senior Vice President for SBS Aire Network, where he contributed to the network's growth and development of strategic brand and agency partnerships.

Nueva Network recently marked its 4th anniversary at its first-ever Audio Upfront event on March 5, and launching its digital platform QueOnnda.com. Nueva Network stands as the only fully Hispanic-owned and operated Spanish-language radio network in the U.S., encompassing 527 radio affiliates.