RVA/IBA to Host ''Digital Tools Mastery'' Seminar

RADIO ONLINE | Wednesday, March 26, 2025

Independent Broadcasters Association and Radio Vendor Alliance

Radio industry professionals will have the opportunity to attend a pivotal seminar, "Digital Tools Mastery," on March 27 aimed at amplifying revenue and enhancing audience engagement through digital innovations. This event, hosted jointly by the Radio Vendor Alliance and the Independent Broadcasters Association, is set to unfold at 1pm ET, focusing on equipping participants with the tools needed to thrive in a digitally evolving landscape.

The seminar will address the imperative for radio stations to integrate digital tools seamlessly with traditional broadcasting methods. As digital transformation continues to redefine the radio sector, this event promises to offer valuable strategies for website optimization, digital advertising, and more.

"Radio stations that effectively integrate digital tools are seeing up to 30% increases in revenue and significant audience growth," remarked Ron Stone, Executive Director of the IBA. He emphasizes the seminar's practical approach: "This seminar cuts through the complexity to deliver actionable strategies that stations can implement immediately, regardless of their market size or technical resources."

Key topics at the seminar will include:

• Website Engagement Strategies: Transforming station websites into dynamic revenue generators.

• Digital Advertising Optimization: Enhancing digital ad returns across various platforms.

• SMS/Texting Audience Engagement: Driving listener interaction through effective texting strategies.

• Voice Assistant Integration: Tailoring voice assistant capabilities to enhance listener experience.

• Digital Revenue Diversification: Creating additional digital revenue streams.

• AI Workflow Enhancement: Leveraging AI to boost operational efficiency and reduce costs.

The seminar is tailored for Station Managers, Digital Directors, Program Directors, and Sales Managers focused on driving growth and navigating the digital transformation in the radio industry. It promises not just theoretical insights but practical, actionable strategies.

Jackie Parks, the featured speaker, underscores the value of the seminar: "What makes this seminar particularly valuable is its focus on practical implementation rather than theoretical concepts. Attendees will leave with specific action plans tailored to their station's resources and market position."

The seminar registration is open and free of charge, providing an invaluable opportunity for industry professionals to enhance their digital strategies. For more information or to register, visit envisionwise.com.