iHeartMedia Launches the New ''iHeartRadio Emerging ALT''

RADIO ONLINE | Monday, March 31, 2025 | 5:16pm CT

iHeartMedia

iHeartMedia has introduced a new radio show, "iHeartRadio Emerging ALT," which began airing on Monday evening. The program is set to broadcast on weekdays from 11pm to midnight local time across iHeartMedia's Alternative stations nationwide, aiming to bring fresh and upcoming artists to the forefront of the Alternative music landscape.

The show, hosted by Alex Mac of DC101, iHeartMedia's Alternative WWDC in Washington DC, promises to be a nightly adventure into the world of new music. With his passion and understanding of Alternative music, Mac will offer listeners an in-depth look at both rising and established artists, along with insights into the stories and inspirations behind their work. The format will also include interviews.

Lisa Worden, SVP Alternative and Rock for iHeartMedia and Program Director of the flagship Alternative station ALT 98.7 in Los Angeles, emphasized the importance of music discovery within the Alternative genre. "Discovering new music is a critical component of the Alternative format, and we're excited to spotlight independent artists, new artists, unsigned artists and new songs that our audience should know. We remain committed to breaking new artists and have big plans for this show," she stated.

Listeners can tune into "iHeartRadio Emerging ALT" in markets including Los Angeles on ALT 98.7, Houston on 94.5 The Buzz, Philadelphia on ALT 104.5, Denver on Channel 93.3, and Pittsburgh on 105.9 The X, as well as on Custom Alternative stations.