RadioFX Develops Mobile App for WSM's 100th Anniversary

RADIO ONLINE | Wednesday, April 2, 2025 | 4:18pm CT

RadioFX

RadioFX, Inc., a provider of digital radio technology, has announced a partnership with WSM Radio as the iconic station celebrates its 100th year. This collaboration aims to revolutionize listener engagement and enhance digital interactions by launching an advanced version of the WSM Radio app.

The updated app will incorporate RadioFX's mobile platform, offering fans unparalleled access to live broadcasts, exclusive content, additional custom stations, and WSM-specific podcasts. With interactive features also included, the app is set to not only enrich WSM Radio's digital presence but also provide advertisers with valuable data-driven insights and a tangible return on investment.

John Wanzung, CEO of RadioFX, expressed his enthusiasm about the partnership. "RadioFX is honored to work with WSM Radio, a legendary institution in country music and broadcasting," he said. "Our commitment to delivering superior digital audio experiences aligns perfectly with WSM's rich heritage, and we are excited to help expand their reach and engagement with listeners around the world."

Eric Marcum, General Manager of WSM Radio, also commented on the new venture. "WSM has always been dedicated to preserving the legacy of country music while embracing innovative ways to connect with our audience," Marcum noted. "By collaborating with RadioFX, we are enhancing how fans experience WSM, ensuring they remain engaged with the music and stories that define country music."

This collaboration builds on the successful initial deployment of the RadioFX platform, which has already impressed WSM with its user-friendly design, comprehensive features, and seamless implementation. The new app is designed to provide an enriched listener experience with on-demand content, live streaming, interactive elements, and expanded sponsorship opportunities.

"We are thrilled to work with organizations that share our vision for revolutionizing radio engagement," added Wanzung. "RadioFX continues to be at the forefront of mobile app technology in the radio industry, and this relationship with WSM Radio marks an exciting step forward."