Podtrac: March Sees Surge in Podcast Consumption
| RADIO ONLINE | Monday, April 7, 2025 |
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 Podtrac |
In the latest release from Podtrac, March 2025 has shown significant growth in podcast consumption across various metrics and geographies. The newly released rankings, accessible on www.Podtrac.com, reveal that podcast publishers and networks in the U.S. and globally have experienced a noticeable uptick in listener engagement.
Key insights from the March 2025 data indicate that thirteen U.S. publishers and networks recorded an increase in Unique Monthly Audience (UMA), reflecting a robust growth trajectory from February to March. This uptrend suggests a growing interest and engagement among podcast listeners in the U.S. market.
Moreover, every participant in the U.S. rankings witnessed a rise in downloads during March. The increase is particularly notable given the length of February, suggesting that the growth is not merely a reflection of the additional days in March but indicative of a genuine surge in listener interest.
Globally, the scenario is similarly positive. All top global networks reported increases in downloads, streams, and views for the month, pointing to an expanding global audience and an increasing appetite for diverse podcast content.
