2025 Radio Mercury Awards Finalists Announced

RADIO ONLINE | Tuesday, May 6, 2025

Radio Mercury Awards

The Radio Mercury Awards has revealed the 107 spots and campaigns that have advanced to the final round of this year's competition, representing a diverse mix of entries from advertising agencies, audio companies, brands, production houses, radio stations, and students.

The 2025 finalists span a wide range of creative entities, from local and regional shops to major national agencies and stations. Entries represent industries including consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications, and travel.

"To me, radio is one of the purest forms of award shows," said Chad Broude, co-founder and co-chief creative officer at Highdive Advertising and this year's Radio Mercury Awards chief judge. "Where most other categories require complex case studies just to explain the idea... Radio is simple. You play the spot, and the room is either impressed or not. It removes inflated results and lets the creative do the talking."

Mike Hulvey, president and chief executive officer of the Radio Advertising Bureau (RAB) and chair of the Radio Creative Fund, emphasized the importance of the awards in spotlighting top-tier audio storytelling. "The Radio Mercury Awards showcase audio at its best," he said. "This year's final round judges were judicious and thoughtful, and we look forward to awarding this year's winning work and celebrating the craft."

In addition to Broude, the final round jury included a distinguished panel of industry creatives: Danny Gonzalez (Bandits & Friends), MacKenzie Hart (Ogilvy NY), Donnell "Dojo" Johnson (Arnold Worldwide), Andrew Kong (Deutsch), Flor Leibaschoff (BeautifulBeast), Mel Routhier (VML), Brian Siedband (Quality Meats), and Jeff Warman (Curiosity).

Sponsors for the 2025 Radio Mercury Awards include leading media organizations such as Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Audacy, iHeartMedia, and Nielsen, among others.

The winners will be announced at a live event on Thursday, June 5, at SONY Hall in New York City. For a complete list of finalists, visit radiomercuryawards.com.