Home Login RADIO ONLINE RSS Facebook
Advertisement

StreamGuys to Spotlight Monetization and AI at HRC


Eduardo Martinez
Eduardo Martinez

StreamGuys is set to highlight its digital audio monetization and AI innovations at the upcoming Hispanic Radio Conference, where it will join discussions on emerging technologies serving the growing U.S. Hispanic audience of 40 million monthly over-the-air radio listeners.

Returning to the conference for a second year, StreamGuys will showcase its advanced programmatic advertising solutions, new revenue support and consulting services, and a growing portfolio of Hispanic broadcast clients, including Latino Media Network and WAPA Media Puerto Rico.

"The overall Hispanic radio audience is very strong, and it's the right time to help the broadcasters who serve this community make the most of their digital presence," said Timothy LaBelle, Head of Sales at StreamGuys. "We see an especially strong opportunity to help Hispanic broadcasters monetize more of their digital content."

StreamGuys' offerings include dynamic ad insertion, audience extension, and programmatic campaigns across its ad marketplace. The company also provides technical tools such as geotargeting and geoblocking, which have been especially beneficial for Hispanic broadcasters streaming live sports.

Eduardo Martinez, StreamGuys' Vice President of Technology, will join the "Emerging Trends and Technology" panel on June 12 from 2:20-3pm, moderated by Dara Kalvort of Spanish Broadcasting System. Martinez will speak on localization strategies, geotargeting, and the role of AI in streaming workflows.

"While we certainly look forward to discussions that focus on helping broadcasters make money through digital advertising, we are also excited to discuss how incorporating AI into the production workflow can automate tedious processes like midroll tagging for server-side ad insertion," said Martinez.

The Hispanic Radio Conference will take place June 12-13 and brings together radio leaders focused on serving Hispanic audiences through innovation, content, and technology.

Advertisement

Latest Radio Stories

Armen Williams to Lead Westwood One 24/7 Sports Network
Armen Williams
Armen Williams
Westwood One appoints veteran programmer Armen Williams as Executive Director of Westwood One Sports 24/7 Programming. Williams will oversee the development and production of the network's new round-the-clock sports content, officially joining the team on November 3. Williams brings more than two decades of More

Philadelphia Radio Icon Pierre Robert Dies at 68
Pierre Robert
Pierre Robert
Beasley Media Group announced the passing of legendary 93.3 WMMR/Philadelphia radio personality Pierre Robert, who was found deceased at his home on Wednesday, October 29. Authorities said no foul play is suspected. Robert joined WMMR in 1981 and became one of Philadelphia's most beloved radio figures, More

WGN's Steve Bertrand to Retire After 40 Years on Air
Steve Bertrand
Steve Bertrand
WGN Radio afternoon news anchor Steve Bertrand will retire from broadcasting on November 13, marking the end of a four-decade career with the iconic Chicago News/Talker. Bertrand, who celebrated his 40th anniversary at WGN earlier this year, has been a trusted voice for listeners and colleagues alike since More
Advertisement

iHeartMedia to Deliver 2026 Olympic Audio Coverage
NBCUniversal and iHeartMedia
NBCUniversal and iHeartMedia
NBCUniversal has renewed its partnership with iHeartMedia, naming the company its exclusive audio partner for the upcoming Milan Cortina 2026 Olympic Winter Games, set for February 6-22, 2026. Under the agreement, iHeartRadio will offer 24/7 play-by-play audio channels featuring More

Sadlemyer to Retire from KFAB Mornings in December
Gary Sadlemyer
Gary Sadlemyer
iHeartMedia Omaha has announced that longtime NewsRadio 1110 KFAB personality Gary Sadlemyer will retire from his daily morning show and full-time radio duties, effective Friday, December 12. Sadlemyer has been a fixture at the Omaha heritage station since December, 1976, marking nearly 50 years on the air. More

Americans Favor Paid Music Streaming Over Free Platforms
Edison Research
Edison Research
A new analysis from Edison Research's Share of Ear study reveals a major shift in how Americans consume streaming music. Over the past decade, listening habits have transitioned decisively from free, ad-supported platforms to paid subscription services. In 2015, free streaming accounted for 78% of all More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement