StreamGuys to Spotlight Monetization and AI at HRC

RADIO ONLINE | Thursday, June 5, 2025 | 3:42pm CT

Eduardo Martinez

StreamGuys is set to highlight its digital audio monetization and AI innovations at the upcoming Hispanic Radio Conference, where it will join discussions on emerging technologies serving the growing U.S. Hispanic audience of 40 million monthly over-the-air radio listeners.

Returning to the conference for a second year, StreamGuys will showcase its advanced programmatic advertising solutions, new revenue support and consulting services, and a growing portfolio of Hispanic broadcast clients, including Latino Media Network and WAPA Media Puerto Rico.

"The overall Hispanic radio audience is very strong, and it's the right time to help the broadcasters who serve this community make the most of their digital presence," said Timothy LaBelle, Head of Sales at StreamGuys. "We see an especially strong opportunity to help Hispanic broadcasters monetize more of their digital content."

StreamGuys' offerings include dynamic ad insertion, audience extension, and programmatic campaigns across its ad marketplace. The company also provides technical tools such as geotargeting and geoblocking, which have been especially beneficial for Hispanic broadcasters streaming live sports.

Eduardo Martinez, StreamGuys' Vice President of Technology, will join the "Emerging Trends and Technology" panel on June 12 from 2:20-3pm, moderated by Dara Kalvort of Spanish Broadcasting System. Martinez will speak on localization strategies, geotargeting, and the role of AI in streaming workflows.

"While we certainly look forward to discussions that focus on helping broadcasters make money through digital advertising, we are also excited to discuss how incorporating AI into the production workflow can automate tedious processes like midroll tagging for server-side ad insertion," said Martinez.

The Hispanic Radio Conference will take place June 12-13 and brings together radio leaders focused on serving Hispanic audiences through innovation, content, and technology.