RFD-TV Launches Unified ''FarmHER Plus RanchHER'' Podcast
| RADIO ONLINE | Wednesday, June 11, 2025 | 2:29pm CT |
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 RFD-TV FarmHER and RanchHER |
RFD-TV is expanding its commitment to spotlighting women in agriculture with the return of its signature series, now reimagined as a unified program titled FarmHER + RanchHER, alongside the debut of a new companion podcast, Dirt Diaries: The FarmHER + RanchHER Podcast. The podcast premieres Thursday, June 26, with weekly episodes on Apple Podcasts, Spotify, and SiriusXM's Rural Radio Channel 147.
Hosted by lifelong agriculturalist Kirbe Schnoor, Dirt Diaries delves into the personal stories of women shaping the ag industry-from family farms and cattle ranches to classrooms and corporate offices. "These women don't just work the land-they shape its future," said Schnoor. "And now, through the Podcast, we get to dig even deeper into their lives and let their voices lead the way."
Each episode will feature candid conversations with FarmerHERs, RanchHERs, GardenHERs, EntreprenHERs, LeadHERs, EducatHERs, and more. Schnoor, who grew up on her family's almond farm in California's Central Valley, brings firsthand knowledge and empathy to her interviews, sharing stories of resilience, innovation, and leadership.
The podcast is sponsored by John Deere and Nationwide, and is part of RFD-TV's broader push into multi-platform content delivery. The network aims to expand beyond traditional broadcasting and reach audiences through streaming, satellite radio, and on-demand audio platforms.
The upcoming season of FarmHER + RanchHER will feature a diverse mix of women from across the agricultural spectrum, including multi-generational farm families and first-time landowners. The show continues to highlight the critical role women play in sustaining land, nurturing families, and strengthening rural communities. Sponsors for the new season include John Deere, Nationwide, Pneu Dart, Bayer, and others.
"Women have always been at the heart of agriculture, leading with strength, raising families, and building communities," said Raquel Gottsch Koehler, Chief Marketing & Creative Officer of Rural Media Group. "FarmHER + RanchHER brings their stories to the screen, and Dirt Diaries takes those conversations deeper."
