iHeartPodcasts Launches ''San Diego FC: Behind the Flow''

RADIO ONLINE | Thursday, June 12, 2025 | 11:00am CT

''San Diego FC: Behind the Flow''

iHeartPodcasts has announced the debut of "San Diego FC: Behind the Flow," a new podcast documenting the formation and rise of Major League Soccer's newest expansion club. Co-produced by COPA90 and Message Heard, the podcast launches June 19 and will feature new episodes every Tuesday and Thursday.

Hosted by sports broadcaster Adrian Garcia Marquez, "Behind the Flow" kicks off with a 10-episode documentary series offering an in-depth, behind-the-scenes look at San Diego FC's journey to field its first team. From the club's inception to its debut match, the series explores the challenges of building a franchise from scratch in a competitive sports market.

"Sports fans have proven they're hungry for behind-the-scenes insights into their favorite team that go beyond field performance," said Will Pearson, President of iHeartPodcasts. "SDFC has the potential to become one of the MLS' most backed teams, and we're excited to help broaden and engage their audience through iHeart's industry-leading reach."

The podcast will also spotlight SDFC's Right to Dream (RTD) Academy -- a mixed-gender program committed to scouting and developing top talent across North America, including trips into Mexico to recruit aspiring young players. Following the initial documentary arc, the podcast will transition into a dynamic sports talk format covering the remainder of SDFC's inaugural season.

"From day one, our mission has been to create a Club that's deeply connected to San Diego and authentic in everything we do," said Tom Penn, CEO of SDFC. "Behind the Flow captures the spirit, ambition, and purpose driving our journey."

Seth Bacon, Executive Vice President of Media at MLS, added, "This collaboration reflects MLS' commitment to storytelling that brings our league closer to its communities, clubs, players and fans."

Jake Warren, CEO of Message Heard, called the podcast "a first in podcasting" and "a testament to the power of audio to connect fans with the heart and soul of a club."

"San Diego FC: Behind the Flow" will be distributed by iHeartPodcasts and available on the iHeartRadio app and all major podcast platforms. COPA90 is serving as a promotional partner for the series.