Mr. Master Expands ON DEMAND Syndication Platform

RADIO ONLINE | Monday, August 4, 2025 | 4:00pm CT

Mr. Master

Mr. Master has significantly expanded its ON DEMAND platform with the addition of more than 50 shows, making it one of the largest independent syndication platform in the radio industry. The move further strengthens the company's position in content distribution and compliance software for broadcasters.

ON DEMAND is a cloud-based tool that enables syndicated content to be delivered to affiliates in near real-time -- often within one minute -- without the need for satellite infrastructure. This allows stations of any size or technical capability to become affiliates and receive updated segments as news breaks or changes occur. The platform also supports custom imaging, giving content providers more control over the listener experience.

Syndicated programs such as DeDe In The Morning, AP News, HardDrive XL, Murphy, Sam & Jodi, Woody & Wilcox, and Alice's Attic with Alice Cooper have already joined the ON DEMAND network. The tool is seeing broad adoption across all formats and dayparts, particularly among affiliates in the top 75 markets.

"ON DEMAND is more than a new tool. It is the next evolution of Mr. Master and the creation of a true end-to-end syndication ecosystem for the radio industry," said Mr. Master President Stu Jacobs. "We've long optimized how stations receive network content with our flagship AIM software. Now, we are giving networks and self-syndicated content providers the same speed, control, cost savings, and flexibility on the send side."

"Alice's Attic with Alice Cooper" syndicator Superadio praised the platform's reliability and speed. "Mr. Master's ON DEMAND gives us full confidence that our affiliates are receiving content reliably, efficiently, and in near real-time," said Eric Faison, President of Superadio. "In an environment where precision and speed are non-negotiable, ON DEMAND gives us an edge."