USF, Beasley Media Launch New Flagship Radio Partnership
| RADIO ONLINE | Monday, August 18, 2025 | 10:48am CT |
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 University of South Florida Athletics |
The University of South Florida Athletics and Beasley Media Group have announced a multi-year radio partnership that will debut with the 2025-26 USF Athletics season. Under the agreement, Tampa Bay's WRBQ-FM (Q105) will become the flagship home of Bulls Football, delivering region-wide coverage.
The partnership also sets the stage for a Spanish-language broadcast of Bulls Football on W295CF (Playa 106.9 FM), beginning in 2026 with the possibility of selected games airing as early as the 2025 season. Additional USF Athletics programming will be carried on 1010 AM Alumni Radio, with promotional support from other Beasley stations in the market, including 92.5 Maxima, WiLD 94.1, 98.7 The Shark, and 99.5 QYK.
"As we enter a new era of college athletics, the University of South Florida is committed to expanding our reach and deepening our connection with Bulls fans," said USF Interim Vice President of Athletics Jay Stroman. "This exciting partnership with Beasley Media Group achieves both -- introducing a groundbreaking Spanish-language broadcast and leveraging one of the Bay area's most powerful, legacy FM signals to bring Bulls football to fans across the region."
Beasley Tampa Vice President and Market Manager Ron deCastro said, "This partnership is about more than just game coverage -- it's about connecting with fans, celebrating school pride, and expanding USF's reach across our diverse community, including through the historic launch of Spanish-language broadcasts on Playa 106.9."
Veteran broadcaster Jim Louk will return for his 29th season as the "Voice of the Bulls," joined by analyst and former USF/Green Bay Packers linebacker Sam Barrington, USF Athletics Senior Writer Joey Johnston on the sidelines, and engineer Brett Holcomb. Jim Lighthall and Darek Sharp will continue as primary basketball voices, with Sharp also hosting "BullsEye: The USF Coaches Show" alongside Johnston and Caylee Cottrell.
Football coverage will again feature a two-hour pregame show, with the first hour streaming on Bulls Unlimited and GoUSFBulls.com before the second hour and postgame show air on Q105 and Bulls Unlimited. Basketball broadcasts will remain available globally on Bulls Unlimited via the USF Bulls app and TuneIn Radio.
