AnalyticOwl Launches AI-Powered Advertising Platform

RADIO ONLINE | Tuesday, August 19, 2025 | 2:27pm CT

AnalyticOwl

AnalyticOwl has introduced Owl.Media, a new platform designed to transform the way broadcast and digital media are bought, sold, managed and measured. The company said the system, developed over the past year, streamlines outdated processes and integrates artificial intelligence across every stage of advertising transactions.

Owl.Media combines on-air broadcast and digital inventory into a single ecosystem, supported by AnalyticOwl's existing demand-side platform, OwlDSP. The platform allows advertisers and agencies to manage campaigns directly, placing media from broadcaster inventory alongside digital offerings that include streaming TV, online video, display, digital out-of-home and digital audio. The system eliminates traditional paperwork and manual entries, automating reporting, attribution and payment processing.

The platform incorporates AI features that guide media placement, assist in commercial creation, and provide unified campaign analytics with actionable recommendations. It also includes an AI-powered help system that supports both sales representatives and advertisers in real time. AnalyticOwl said the design requires no prior digital or AI experience, with campaign placement and measurement handled through a simplified interface.

While the system gives advertisers self-service access, it also functions as a tool for broadcaster sales teams to develop proposals and strategies with clients. This dual use, the company said, strengthens the consultative sales process while improving efficiency.

"We believe Owl.Media is the future of advertising," said David Ballinger, founder of AnalyticOwl. "It replaces decades-old, manual workflows with a single, intelligent, and easy-to-use AI-based system. The efficiency gains for broadcasters are immense, and for advertisers, it delivers a level of control, convenience and transparency they've never had before."

Ballinger added that the platform represents a major step in uniting digital and broadcast advertising. "For the first time, a broadcaster's entire digital and over-the-air product suite can be sold and measured in one place," he said. "It's about making it easier for advertisers to do business with broadcasters, and in doing so, unlocking new revenue streams and opportunities for the entire industry."