BIA Advisory Services, MFM Form Strategic Partnership
| RADIO ONLINE | Monday, September 22, 2025 | 10:22am CT |
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 BIA Advisory Services & MFM |
BIA Advisory Services has entered into a new strategic partnership with the Media Financial Management Association (MFM) to provide members with expanded professional development opportunities, exclusive resources, and in-depth analyses of the changing media landscape.
"This alliance with BIA is strategically significant for our members," said Joseph Annotti, President and CEO of MFM. "It presents a valuable opportunity for our members to access crucial revenue forecasting and market intelligence during a period of change in the media landscape. BIA's extensive experience in media, both from strategic and financial viewpoints, will help our members focus on driving growth, innovation, and success."
The collaboration will feature a mix of webinars, custom briefs, and special access to BIA data and services. The first webinar, scheduled for Thursday, October 23, will provide revenue expectations for 2025 along with an early look ahead to 2026. The session will highlight growth and decline in ad spending across business categories, drawing from BIA's new TV and Radio M&A: Ownership and Market Profiles.
In addition, BIA analysts will deliver exclusive custom briefs to MFM members. The first report, Financial Brief: Assessment of 2025 Broadcast Station Sales Trends and Emerging Opportunities Ad Revenue, will be released in early November and will focus on sales activity, cross-platform strategies, and digital transformation trends.
"We are pleased to partner with MFM to further their mission and equip members with the essential insights and analytics needed for sustained growth and success," said Tom Buono, CEO and Founder of BIA Advisory Services. "We are designing this collaboration to empower financial media professionals with the critical knowledge and tools necessary to excel in a rapidly changing industry."
As part of the partnership, BIA will also extend special discounts on its BIA ADVantage advertising forecast platform and MEDIA Access Pro (MAPro), a database of broadcast station and industry details, to MFM members.
