Bustos to Flip Olympia's Mixx 96.1 to Spanish AC X96

RADIO ONLINE | Friday, October 24, 2025 | 3:51pm CT

Bustos Media

Bustos Media is expanding its footprint in the Puget Sound area with the acquisition of AC outlet KXXO (Mixx 96.1) serving Olympia-Tacoma, WA, from 3 Cities Inc., owned by David Rauh and Toni Holm, for $1.5 million.

The company will assume operations on Monday, October 27, when KXXO will flip from its longtime AC format to Spanish AC as "X96.1." The station, a Class C facility with 37kW at 717 meters, serves the southern Puget Sound region, reaching Tacoma and portions of the Seattle metro.

The acquisition adds a fifth property to the company's Seattle-Tacoma cluster, joining Regional Mexican KDDS-FM (99.3 La Gran D) in Elma, KZTM (102.9 La Zeta) in McKenna, KZNW (103.3) in Oak Harbor, and brokered Spanish Christian KMIA (Amor 1210) in Auburn-Federal Way.

Listeners of Mixx 96.1 are being invited to join a weeklong farewell celebration before the format transition. Special guests include synthpop duo 80s Kids, comedian Sam Miller, and longtime Olympia broadcaster Dick Pust, who will air a farewell interview with owners Holm and Rauh on Saturday at 7am. The station's final hour will air Sunday night, ending with The Beatles' "The Long and Winding Road," the same song that launched the station when it signed on January 16, 1990.