Zeno Media Launches Self-Serve Direct Ad Server

RADIO ONLINE | Thursday, November 20, 2025 | 2:51pm CT

Zeno Media

Zeno Media is expanding its ad-serving capabilities with the launch of a new self-serve feature inside the Zeno Tools dashboard, giving broadcasters full control over creating and managing their own direct ad campaigns. The feature is powered by the company's proprietary audio ad server, which handles campaign decisioning and dynamic ad insertion across live and on-demand content.

Designed to streamline workflows and eliminate unnecessary intermediaries, the new tool allows stations to build, schedule, and track campaigns in real time.

"This update puts broadcasters in the driver's seat," said Sean Lozensky, Chief Information Officer at Zeno Media. "They can now run their own branded or sponsored campaigns, set targeting criteria, and monitor performance metrics, all from within the same Zeno Tools dashboard they already use to stream and monetize."

Features include a self-serve campaign management for creating, editing, and scheduling ads and a flexible targeting by location, device, station, and time of day. Additionally, there's real-time reporting offering immediate insight into impressions & clicks and full inventory control with the ability to balance direct campaigns and access to Zeno's global programmatic marketplace

The Direct Ad Server integrates directly into existing broadcaster accounts, enabling stations to activate campaigns at any time without additional onboarding.

"We've always believed that broadcasters, regardless of size, deserve access to the same tools as major media networks," said CEO Morris Berger. "This feature was built to democratize ad delivery and simplify monetization - giving our partners a direct line to their audience and advertisers."

The new feature is currently available to select broadcasters using Zeno's streaming service. For more information visit zenomedia.com.