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Bonneville Launches Multi-Market Bonneville Sports Network
| RADIO ONLINE | Thursday, November 20, 2025 | 4:31pm CT |
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Bonneville International launches the Bonneville Sports Network, a new multi-market platform designed to give advertisers streamlined access to sports fans across five major markets. The initiative unites the company's sports brands -- Arizona Sports, Seattle Sports, Denver Sports, Sactown Sports, and Salt Lake City's KSL Sports -- into a single offering that delivers more than 63 hours of live sports programming each day across audio, video, digital, and social channels.
"Bonneville Sports Network gives advertisers both flexibility and scale," said Tanya Vea, President & COO of Bonneville International. "Our network reaches fans wherever and whenever they engage with sports, across every platform. Advertisers can now leverage that strength in a way that aligns with their goals, whether they're pursuing national reach or meaningful local impact."
The new platform offers one-buy access to all five sports brands, allowing agencies and marketers to purchase national campaigns or fully own an individual local market. While fans will continue to engage with each market's established sports identity, advertisers gain a unified entry point to reach these audiences across formats and devices.
Aleece Southern, Vice President of Digital Sales for Bonneville International, said the network provides an unprecedented opportunity for scale and efficiency. "Bonneville Sports Network connects five powerhouse markets, enabling brands to reach millions of fans with one buy or go deeper in a single market through our local sports brands."
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