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Edison Research to Present New TikTok Usage Report


Edison Research
Edison Research

Edison Research will unveil new findings about how Americans use TikTok during a webinar on Wednesday, December 3 at 2pm ET. The presentation, The Infinite Scroll: A TikTok Report, draws on a comprehensive set of original research examining the behaviors and opinions of U.S. TikTok users age 13 and older.

The report features never-before-released data on how frequently Americans use the platform, their perceptions of TikTok, and their views on a potential ban. It also explores whether users have attempted to limit their screen time and how effectively advertising reaches TikTok's weekly audience.

Senior Research Director Alex Bargiacchi and Associate Research Director Salma Aly will lead the presentation.

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