Black Box Group Unveils 'The Drop' Content Tool

RADIO ONLINE | Monday, January 5, 2026 | 3:08pm CT

Black Box Group

Black Box Group (BBG) has launched The Drop, a new content and revenue tool designed to help radio shows and podcasts differentiate themselves in increasingly crowded dayparts.

Curated by veteran programmer, talent coach, and brand strategist Keith Cunningham, The Drop is delivered up to three times per week and focuses on concise, ready-to-air concepts tied to major daily stories. The service is positioned as an alternative to traditional prep sheets, emphasizing execution-ready ideas rather than broad topic lists.

"Scan the dial and you'll hear show after show executing the same bits, riffing on the same 'weird news,' and delivering the same punchlines, all from the same prep sheets," Cunningham said. He added that The Drop is built to provide "surgically sharp, ready-to-execute concepts" that help shows compete for audience attention while also incorporating revenue-generating elements designed to be benchmarked and differentiated.

According to Black Box Group, The Drop is available as a standalone offering for radio shows and podcasts, including those not currently working with the company under a consulting agreement.