Skyview Networks Expands Digital Audio Pact With FanServ

RADIO ONLINE | Wednesday, January 21, 2026 | 2:54pm CT

Skyview Networks

Skyview Networks has announced an expanded partnership with FanServ aimed at streamlining the management of digital audio advertising for developers and advertisers. Under the expanded agreement, the two companies will align on digital audio sales solutions spanning streaming and programmatic advertising across Skyview's portfolio of sports, entertainment, and information publishers.

The collaboration is designed to give publishers broader monetization tools while enabling advertisers and agencies to more efficiently access network radio inventory with advanced digital targeting.

FanServ CEO Brad Friedman said the expanded relationship extends FanServ's sports-focused capabilities into the broader audio marketplace. He noted that applying programmatic solutions beyond sports to radio is expected to create more accountable ad experiences for publishers and advertisers alike.

Steve Jones, President and CEO of Skyview Networks, said the partnership supports the company's goal of delivering stronger outcomes for clients by pairing network radio's reach with FanServ's digital targeting and programmatic tools.

To support the initiative, FanServ has hired Paul Lajoie as General Manager of Streaming Audio. Lajoie brings more than a decade of experience in programmatic advertising and digital media sales and will work closely with Skyview Networks sales leaders Kristin Krahl and Howard Davis to develop digital audio extensions across Skyview's network offerings.

Lajoie said the collaboration represents a new standard for monetizing digital audio impressions by combining FanServ's data-driven targeting with Skyview's sales and technology capabilities. Krahl added that the partnership further empowers broadcasters, publishers, and advertisers to unlock new revenue opportunities as audience behavior continues to blend traditional radio with streaming and on-demand audio.