iHeartMedia, Rimas Sports Partner on My Cultura Podcasts
| RADIO ONLINE | Thursday, February 5, 2026 | 2:41pm CT |
|
 My Cultura Podcast Network |
iHeartMedia has entered a new content partnership with Rimas Sports, the sports management and brand alliance agency co-founded by Bad Bunny, to develop original podcasts for the My Cultura Podcast Network. The collaboration will launch with a new show debuting in early 2026, hosted by MLB's 2025 Comeback Player of the Year Ronald Acuna Jr., who is represented by Rimas Sports.
The partnership is designed to blend sports, culture, and personal storytelling, extending My Cultura's focus on elevating Latino voices beyond traditional sports coverage. Acuna's podcast will explore life on and off the field, touching on family, music, heritage, and the challenges and motivations shared across the Latino community.
Rimas Sports, launched in 2023, develops media content at the intersection of sports and entertainment and represents more than 45 elite athletes across multiple disciplines. Its roster includes MLB star Fernando Tatis Jr., padel world No. 1 Agustin Tapia, motorsports legend Juan Pablo Montoya and rising driver Sebastian Montoya, along with boxing champion Xander Zayas. The agency is also preparing to expand into NFL representation in February 2026.
Rimas Sports Director Alejandro Padron said the collaboration aims to create conversations that go beyond competition, bringing fans closer to the personal stories and cultural perspectives of Latin athletes. iHeartMedia's My Cultura leadership echoed that sentiment, noting that sports play a central role in Latino identity and daily life, making audio an ideal platform for deeper storytelling.
Launched in 2021 in collaboration with Enrique Santos, the My Cultura Podcast Network has continued to expand its slate through partnerships with creators and stakeholders including Wilmer Valderrama and Eva Longoria. The Rimas Sports deal adds a new sports-driven dimension to the network as it continues to grow its Latino-focused audio offerings.
