iHeartRadio Named Media Partner of iFlag

RADIO ONLINE | Wednesday, February 25, 2026 | 12:27pm CT

iFlag and iHeartRadio

The International Flag League (iFlag), formerly known as USA Flag and billed as the world's largest flag football tournament organization, has named iHeartRadio as its official media partner.

Under the agreement, iFlag will work with iHeartRadio and its parent company iHeartMedia on a cross-marketing collaboration designed to expand awareness of the league, its tournaments and athlete recruitment efforts. Promotions will run nationally across iHeartMedia's broadcast radio stations, podcasts, digital platforms and social channels.

Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, said the partnership reflects the company's support of emerging sports and their communities. He said combining iFlag's growth with iHeart's distribution network creates new opportunities for athletes, fans and brands to engage with the sport.

Charles Davis, Co-Founder and Co-CEO of the International Flag League, called the agreement a milestone for both the league and the broader sport of flag football. He said the collaboration will help elevate athletes, connect with new audiences and further develop a global platform centered on competition and inclusion.

As part of the deal, iHeartRadio will gain access to league-produced content and year-round promotional opportunities tied to tournaments, athletes and community events. The companies said the partnership positions iHeart to reach the growing audience for flag football, which has emerged as one of the fastest-growing sports worldwide.