BIA, AdApt Partner on AI Sales Platform

RADIO ONLINE | Wednesday, February 25, 2026 | 12:50pm CT

AdApt and BIA Advisory Services

BIA Advisory Services and AdApt Media Sales have announced a strategic partnership to integrate local advertising market data into sales technology used by media organizations.

Under the agreement, AdApt will incorporate BIA's market-specific revenue forecasts into its AI-enabled sales platform. The combined offering is designed to give local broadcasters and other media companies direct access to market-level insights within their existing sales workflows, supporting planning efforts and advertiser conversations.

Dave Buonfiglio, Partner at AdApt Media Sales, said the collaboration comes as local media sales faces significant change. He described the partnership as bringing together established market intelligence and modern sales execution tools to support a more data-driven advertising environment.

BIA provides media and business category forecasts along with analysis of local advertising markets. Its data is used by media owners, advertisers, and investors to evaluate revenue trends and category performance. Through the integration, BIA's market intelligence will be embedded within AdApt's platform for use by local media sales teams.

Rick Ducey, Managing Director of BIA Advisory Services, said local sellers are operating in an increasingly complex advertising landscape. He noted that incorporating market data directly into sales platforms is intended to make it easier for teams to assess market trends and dynamics as part of their day-to-day work.

The companies will also co-host a podcast episode exploring how AI-powered sales tools combined with local market data can assist media sellers in prospecting and advertiser engagement. The episode will be released the week of March 16 on BIA's "Leading Local Insights" podcast channel.

The integrated solution is now available to AdApt Media Sales clients.