Key-United Expands Sales Leadership Team with New Hires

RADIO ONLINE | Wednesday, March 4, 2026 | 2:18pm CT

Rosanne Tipton and Robbie Eisen

Key-United, a joint venture between Key Networks and United Stations Radio Networks (USRN), has expanded its sales organization with two new appointments aimed at strengthening its service to advertisers and agency partners. Rosanne Tipton has joined the company as Vice President, Sales and Brand Partnerships, while Robbie Eisen has been named Director of Strategic Research and Planning.

Ron Russo, President of Sales for Key-United, said the company is "thrilled" to welcome both executives, citing their experience and focus on relationship-building as aligned with the company's commitment to service and partnership.

Tipton brings more than 20 years of experience in radio network sales. She joins Key-United after more than a decade at Focus 360 in New York, where she most recently served as SVP/Director of Sales Strategy and Investment. Her previous roles include Director of Traffic and Continuity and Director of Business Operations at Westwood One, as well as positions at Dial Global, where she worked as Sales Integration Manager and Continuity Manager.

Eisen brings more than 15 years of experience in radio network sales. He previously served as Vice President of Sales Planning at Focus 360. Earlier in his career, he was Senior Traffic Coordinator at 21st Century Fox and Traffic Manager at Westwood One. Eisen holds a bachelor's degree from York College of Pennsylvania.

Key-United maintains offices in New York City, Dallas, Los Angeles, Chicago, Orlando and other major markets nationwide.