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iHeartMedia Names Jamie Cutburth EVP of Marketing


Jamie Cutburth
Jamie Cutburth

iHeartMedia has appointed media veteran Jamie Cutburth as Executive Vice President of Marketing. In the newly created role, Cutburth will oversee the development and execution of iHeartMedia's marketing strategy, including positioning, go-to-market planning, sales enablement, cross-platform packaging and large-scale brand storytelling initiatives aimed at driving advertiser demand. He will report to Lisa Coffey.

Coffey said Cutburth brings decades of experience building marketing platforms and partnerships for major media companies, adding that his approach aligns with iHeartMedia's focus on innovation and growth across its multi-platform portfolio.

Cutburth joins iHeartMedia after more than ten years at NBCUniversal, where he most recently served as Executive Vice President of Marketing and Brand Partnerships. In that role, he led B2B marketing and advertiser strategy across brands including NBC, Bravo, E!, Peacock, NBC News and Telemundo, and worked on large-scale partnerships tied to franchises such as "Saturday Night Live" and "The Today Show," along with major live events.

Prior to NBCUniversal, Cutburth held partnership leadership roles at A E Networks, including work with HISTORY and A&E.

Cutburth said his new position will focus on aligning brand, revenue, content and culture to strengthen iHeartMedia's market presence and marketing capabilities.

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